About
Our culture, values and team
Creativity begins with the courage to think differently. Question. Experiment. Fail. That's where real growth starts.
At MS Marketing, human-centricity is the foundation of all our creative work. We believe the most impactful ideas — those that truly move people and grow businesses — are born from a deep understanding of people's needs, desires, and motivations. We create value for people first, because that is the most authentic and sustainable way to create value for brands.
We put this philosophy into practice by combining brand experience, customer experience, and commercial expertise into a seamless whole. Every touchpoint is part of a unified path that is both emotionally resonant and strategically sharp.
Our team consists of marketing strategists, brand specialists, partnership experts, and project coordinators who bring together diverse experience from different industries. Their varied perspectives and local expertise are our strength — they help us understand a complex world and create work that truly resonates.
15+
Years of experience
200+
Completed projects
50+
Satisfied clients
12
Experts
Our Culture
We believe the best ideas emerge when diverse perspectives meet. Our culture is built on openness, continuous learning, and the courage to try something new.
Every team member brings unique expertise and perspective that enriches the whole. Together, we are more than the sum of our parts.
Our Values
Courage
We dare to challenge conventions and find new solutions that set your brand apart from competitors.
Collaboration
We act as partners, not subcontractors. Together we build results that stand the test of time.
Impact
Every decision is based on data and strategy — creativity without results is just art.
Transparency
Open communication and clear processes are the foundation of all collaboration.
Maria Smura
CEO & Partnership & Brand Strategist
Founder and visionary of MS Marketing, who combines strategic brand thinking and partnership building. Under Maria's leadership, the agency has grown into a creative force that helps brands find their truly distinctive place in the market.
Mika Tikkala
Market Entry Expert
Mika helps international brands and companies enter the Finnish market strategically and efficiently. His deep understanding of the local business environment and consumer behavior makes market entry smooth and results-driven.
Jasmin Laine
Project Coordinator — Strategy in Action
Jasmin leads client projects from strategy to execution and acts as the main point of contact throughout the implementation. She turns plans into action, keeping projects on track, on time and aligned with the brand's goals.
Lelu Ojansivu
Sponsorship & Partnership Manager
Lelu is responsible for building and managing sponsorship and partnership relationships. She creates strategic collaboration models that deliver value to both brands and partners — ensuring every collaboration supports business goals.
Our Partners
We are proud to work with diverse brands and companies across different industries.
Brands We've Worked With
A selection of the brands and companies we have collaborated with.
Want to learn more?
Whether it's a new brand strategy, digital campaign or visual identity — let's discuss how we can help.
Contact us