From brand to media, from a single partner
For operators, sportsbooks and iGaming B2B suppliers: brand, sponsorship, PR, SEO & AI search, events and market entry, full-spectrum iGaming marketing for Finland and the Nordics. Built around regulation and responsible gambling.
We're not a legacy iGaming agency, but a Finnish and Nordic consumer specialist. We have measurable proof in market entry and Go-To-Market, both into Finland and from Finland abroad, and we bring that experience to the gambling industry.
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Official Media Partner
We serve as the official Finnish media partner of SNGS 2026. The event brings together Nordic gaming industry decision-makers in Copenhagen on October 22-23, 2026, just as Finland's gambling market opens as Europe's last.
We serve two audiences in iGaming, operators and B2B suppliers. Pick yours to see the concerns and answers tailored to you.
A B2C brand for end users. You need market entry, brand, media and compliance-led growth in the Nordics.
For operators → →A game studio, platform supplier or other B2B player. You need ABM, thought leadership and operator relations work.
For B2B suppliers → →We've heard the same concerns from every operator we've sat down with. Here's how we answer them.
→ A compliance-aware brand and media strategy where every message survives scrutiny.
→ A local network: media, DOOH, airport, sports sponsorship, affiliate and PR, from a single partner.
→ Trust and responsible gambling built into every touchpoint.
→ A staged Go-To-Market: right sequence, measurable progress, no burned budget.
Game studios, platform suppliers and other B2B suppliers run into the same challenges in the Nordics. Here's how we answer them.
→ Account-based marketing and targeted operator outreach that gets the right conversations to the table before the RFP.
→ Thought leadership content and whitepapers that position the brand as an expert, not just a vendor.
→ Staged pre-, on-site and post-event marketing: ABM lists, demo schedules and follow-up from a single team.
→ Launch marketing that combines PR, operator sales support and a media campaign on a single timeline.
We are not a legacy iGaming operator, we are a Finnish and Nordic consumer specialist. We have measurable proof of brand market entry and Go-To-Market, both into Finland and from Finland to other markets. That's the experience we bring to operators, sportsbooks and B2B suppliers, always with regulatory compliance and responsible gambling at the core.
Our core expertise. A staged path from concept to launch in Finland and the Nordics: (1) market analysis and regulatory readiness, (2) positioning and localisation, (3) compliant channel and partnership strategy, (4) controlled, staged launch, and (5) first-party-data-led measurement and optimisation. Responsible gambling built into every step.
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A distinctive brand is the hardest competitive edge in iGaming. We bring our brand-building experience from other industries into this new environment, building positioning, visual identity, and messaging strategy that separates your brand from generic casino advertising.
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We build long-term sponsorship and partnership strategies around premium events, arenas, and sports. We leverage market position, strengthen brand credibility, and create visibility that lasts beyond campaign cycles.
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Organic discoverability in search engines (SEO) and generative AI search (GEO/AIO, ChatGPT, Perplexity, Google AI Overviews). We build the content, technical, and authority strategy that surfaces your brand in both Google and AI answers.
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We represent your brand at key gaming industry events, SNGS, ICE, SBC Summit, iGB Live. We plan booth production, networking strategy, and pre-event marketing.
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Direct relationships with Finnish and Nordic media are a proven strength of ours, and the same network is at our iGaming clients' disposal. We produce press releases, expert interviews, and earned visibility that builds trust with regulators and audiences.
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Account-based marketing for iGaming B2B suppliers, targeted operator outreach, demo requests and shorter sales cycles around the event season. The right operators at the table before your competitor gets there.
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Whitepapers, reports, webinars and LinkedIn presence that put your supplier brand on operators' and media decision-makers' radar as an expert, not just a vendor. Content that produces leads and credibility at the same time.
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Building relationship networks with operators, distribution partners and platforms across the Nordics. Access to the right conversations before the RFP, and continuous presence in decision-makers' day-to-day.
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A launch package built for game studios and platform suppliers: positioning, media campaign, operator sales support and trade-show visibility, on a single timeline and a single team.
Read more→Selected work that shows how we build credibility, conversation and brand for the gambling industry.
Strategic brand identity and ongoing social media content production for an iGaming legal expert
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The first consumer-facing expert discussion on gambling license reform on MTV3's Huomenta Suomi morning show
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Latest from the gambling market, regulation, and MS Agency's gaming industry projects.
15.4.2026
SNGS 2026 brings together Nordic gaming leaders in Copenhagen this October. MS Agency serves as the event's Finnish media partner.
14.3.2026
MS Agency CEO Maria Smura appeared as an expert on MTV3's Huomenta Suomi morning show, discussing Finland's gambling market opening and its consumer impact.
1.3.2025
Finland is Europe's last unregulated gambling market. MS Agency brings content and visibility to the SNGS 2026 event.
15.2.2025
MS Agency serves as PuMa Helsinki Championship League team's gambling industry partnership acquisition agent, combining sports marketing and strategic partnership expertise.
Our analysis on the opening Finnish gambling market, sponsorships, AI search visibility, and compliance-led marketing, through a fresh, outside-in lens.
iGaming · Mika Tikkala
Finland is moving from the Veikkaus monopoly to a licensed model in 2027. A practical guide for international gambling operators preparing market entry.
Read more →iGaming · Lelu Ojansivu
Sports, arena, and event sponsorships build a durable competitive advantage for gambling brands when paid advertising is tightly regulated.
Read more →iGaming · Maria Smura
Generative Engine Optimization (GEO) and AI Overviews (AIO) are changing how consumers discover gambling brands. A practical guide for iGaming marketers.
Read more →iGaming · Maria Smura
Compliance-aware marketing isn't just about avoiding risk, it's the foundation of a sustainable iGaming brand. A practical guide for operators and marketers.
Read more →Why MS Agency
MS Agency is the official Finnish media partner of SNGS 2026 and has been a public voice on the opening of Finland's gambling market (incl. MTV3 Huomenta Suomi). Finland is Europe's last gambling market to open, we know it among the first.
Let's book a market analysis. We'll walk through the market, the regulation and a realistic path to your first launch.
Book a market analysis