iGaming
B2B lead generation & ABM
Supplier sales in iGaming happen with a narrow decision-making group: commercial directors, product leads and procurement at operators. Account-based marketing aims marketing precisely at these people — not a broad audience. We build an ABM programme that produces demo requests, qualified conversations and shortens the B2B sales cycle, especially around SNGS, ICE and SBC event season.
Ten right names beat a thousand leads
An iGaming supplier's typical sales cycle runs 6–18 months and the target audience is fewer than 500 decision-makers across the Nordics. Generic B2B marketing wastes budget on people who'll never buy. Pure outbound also doesn't break through because operators receive dozens of pitches a week. You need a targeted programme that warms the right accounts before the rep's call.
How we reach the 30 decision-makers who decide your year
We start from a target account list: mapping operator decision-making, buying signals and the best ways in. We build a tailored content path for every account cluster (LinkedIn, email, retargeting, personal direct contact) and tie it to the event calendar so demo requests land at the right moment.
Target account list & ICP
Nordic operators, sportsbooks and platforms prioritised — who decides, when and on what signal.
ABM campaigns per account cluster
Tailored LinkedIn, email and retargeting path per segment — not mass mail.
Supplier content pack
Case studies, ROI calculators, competitor comparisons and a demo asset pack that answers operators' real questions.
Sales enablement and CRM integration
Lead scoring, MQL/SQL definitions, HubSpot/Salesforce pipeline and rep briefs for every warmed account.
Event activation
Meeting bookings and ABM campaign ahead of SNGS, ICE, SBC and iGB Live — arrive with a calendar already full.
