Huomenta Suomi, Mtv3: The first consumer-facing expert discussion on gambling license reform on MTV3's Huomenta Suomi morning show

    Huomenta Suomi, Mtv3First Consumer Discussion on Gaming Regulation

    MS Agency curated and facilitated the first consumer-facing expert discussion on gambling license reform on MTV3's Huomenta Suomi. Technology experts, legal specialists, the Media Federation, and Consumer Union were brought together at the same table.

    970kLive viewers
    30k+MTV Katsomo
    1stConsumer discussion

    Huomenta Suomi, Mtv3: challenge, solution and results

    The challenge was to open a complex and often negatively perceived topic, the upcoming gambling license reform, to the general public in an understandable and constructive way.

    MS Agency curated and facilitated the first consumer-facing expert discussion on MTV3's Huomenta Suomi. We brought together technology experts (Finnplay), legal specialists (Legal Gaming), the Media Federation, and the Consumer Union at the same table.

    Exceptional media visibility: 970,000 live viewers and over 30,000 views on MTV Katsomo. The discussion served as a trailblazer for the industry's future regulation and open dialogue.

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