Privacy Policy

    Last updated April 11, 2026

    1. Data Controller

    MS Marketing (Business ID: 2635708-3)
    Email: info@msmarketing.fi

    2. What Data We Collect

    We collect personal data in two ways:

    a) Through forms

    When you fill out a contact or chat form, we collect the following: name, email, phone number (optional), company (optional), and message. This data is stored in our database for the purpose of handling inquiries.

    b) Through cookies and analytics

    We use Google Tag Manager (GTM) and Google Analytics 4 (GA4), which collect anonymized usage data with your consent, such as:

    • Page views and session duration
    • Device type, operating system, and browser
    • Approximate geographic location (based on IP address)
    • Traffic sources (how you arrived at the site)

    Analytics cookies are loaded only after you accept cookies via the cookie banner.

    3. Local Storage

    We store the following in your browser's local storage:

    • cookie-consent – your cookie consent status
    • preferred-language – your language preference (FI/EN)

    These are not personal data and are not shared with third parties.

    4. Purpose and Legal Basis

    • Handling inquiries – legitimate interest and pre-contractual measures (GDPR Art. 6(1)(b) and 6(1)(f))
    • Website analytics – consent (GDPR Art. 6(1)(a))

    5. Data Sharing and Transfers

    We do not sell or share your personal data with third parties for marketing purposes. Analytics data is processed on Google's servers (transfers outside the EU are governed by Google's Standard Contractual Clauses).

    6. Data Retention

    Personal data collected through forms is retained for as long as necessary to handle the inquiry and deleted within a reasonable time thereafter. Analytics data is retained according to Google's defaults.

    7. Your Rights

    Under the GDPR, you have the right to:

    • Access your data
    • Request rectification or erasure of your data
    • Restrict or object to processing
    • Withdraw your consent at any time
    • Lodge a complaint with a supervisory authority (tietosuoja.fi)

    Contact us at: info@msmarketing.fi

    8. Data Security

    We protect personal data with appropriate technical and organizational measures to prevent unauthorized access, alteration, or destruction.

    9. Changes to This Policy

    We reserve the right to update this privacy policy. Material changes will be announced on our website.