Lord Mayor's Show, London 2024Representing Finland in a Historic Procession
The Lord Mayor's Show is the world's oldest annual civic procession. In 2024, MS Agency served as Creative Director for Finland's visual and creative participation in the inauguration of London's new Lord Mayor.
Lord Mayor's Show, London 2024: challenge, solution and results
The challenge was to represent Finland in the world's oldest city procession in a way that gains international media attention while respecting traditions and showcasing Finnish expertise.
MS Agency served as the project's Creative Director, responsible for the visual and comprehensive creative design of Finland's participation. We ensured Finland stood out at the new Lord Mayor of London's inauguration.
A historic moment for Finland's nation brand: 500,000 spectators on-site and a live worldwide broadcast on BBC. The project's attention significantly strengthened Finnish-British relations and visibility.
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