LORD MAYOR'S SHOW — LONDON 2024 — Representing Finland in a Historic Procession | MS Marketing

    LORD MAYOR'S SHOW — LONDON 2024

    Representing Finland in a Historic Procession

    The Lord Mayor's Show is the world's oldest annual civic procession. In 2024, MS Marketing served as Creative Director for Finland's visual and creative participation in the inauguration of London's new Lord Mayor.

    500kLive spectators
    BBCLive broadcast
    2024London

    The challenge was to represent Finland in the world's oldest city procession in a way that gains international media attention while respecting traditions and showcasing Finnish expertise.

    Services

    Creative DirectionVisual designEvent marketingInternational PRNation branding

    In the Media

    BBC iPlayer

    The Lord Mayor's Show — BBC

    Watch the Lord Mayor's Show live broadcast on BBC iPlayer.

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    Lord Mayor's Show

    Official Procession Details

    Official procession order and participants.

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