Ravintola Katto & Unity TampereRestaurant Launch
Ravintola Katto by Saarikoski is an experiential summer restaurant opened on the rooftop terrace of the Unity Hotel at Tampere's Pyynikin Trikootehdas. MS Agency built the restaurant's brand identity and launch strategy.
Ravintola Katto & Unity Tampere: challenge, solution and results
Tampere's hotel scene gained a new focal point when Ravintola Katto was opened on a hotel's rooftop terrace.
Our task was to build a brand and identity that resonates with the target audience and gives media a reason to write organically.
We started with comprehensive brand work, creating a visual world combining urban luxury with relaxed Tampere atmosphere.
The launch centered on clever media activation that turned the opening into a talking point before the official launch.
Ravintola Katto immediately became Tampere's summer 'must go' destination with extensive earned media coverage.
In the Media
A pop-up restaurant is coming to the rooftop in Tampere's Pyynikki
Aamulehti reported on the opening of Katto by Saarikoski.
The new summer restaurant is on the roof, as its name suggests
Tamperelainen covered the new rooftop terrace restaurant.
Europe's largest rooftop terrace is in Tampere
Restaurant industry media highlighted Tampere's rooftop terraces.
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