SanniDoppelgänger Project, Earned Media
SANNI performed at Hartwall Arena in October 2018 in one of her biggest concerts. MS Agency executed a doppelgänger project, recruiting, training and directing SANNI's lookalike's performance, resulting in massive earned media.
Sanni: challenge, solution and results
SANNI was preparing for one of her biggest concerts at Hartwall Arena in October 2018. The sold-out arena show needed something special.
MS Agency conceived and executed the doppelgänger project, recruiting SANNI's lookalike, training her and directing the performance at the concert.
The project generated massive earned media: Ilta-Sanomat, Iltalehti, YLE and many other outlets covered the story, reaching hundreds of thousands across channels.
In the Media
You surely didn't know this about Sanni's Arena concert, doppelgänger confused the audience
Ilta-Sanomat reported on SANNI's doppelgänger project and how the lookalike amazed the audience.
Here is Sanni's concert doppelgänger, remarkable resemblance!
Iltalehti reported on SANNI's doppelgänger with comparison photos, the resemblance was astonishing.
Sanni proved at her Hartwall concert to be one of the most talented pop musicians of her generation
YLE praised SANNI's Hartwall Arena concert as one of the most significant concerts of 2018.
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