MS Marketing Launches Research on AI Adoption in Nordic Marketing

MS Marketing is conducting an extensive survey, The Nordic AI Marketing Report 2026, between May and August 2026. The study maps how Finnish and Swedish marketing decision-makers use artificial intelligence and how prepared they are for the AI-driven transformation of search engines.

The rapid development of AI technologies — particularly generative AI — is reshaping marketing processes, information retrieval, and strategic planning. MS Marketing has launched the study to assess the level of AI adoption in Finnish and Swedish companies.

The research explores AI utilization in marketing broadly. A particular focus is Generative Engine Optimisation (GEO / AIO). Emerging alongside traditional search engine optimization (SEO), GEO addresses how brands and companies can ensure their discoverability in the AI-powered search engines and large language models of the future.

The survey is targeted at marketing and business decision-makers in Finland and Sweden. The aim is to form a realistic picture of the Nordic market, which is why early-stage AI experiences are equally valuable for the study. All levels of responses will be included in the analysis.

Participating in the study and report publication

The survey is open from May to August 2026 and takes an estimated 12–15 minutes to complete. All collected data is anonymized during the analysis phase, and individual respondents or companies cannot be identified from the final report. Data processing complies with GDPR regulations.

The Nordic AI Marketing Report 2026, compiled from the study results, will be published in September 2026. Participants will receive the finished report among the first. The report offers participants up-to-date benchmark data on AI adoption relative to the Nordic market.