iGaming
Game & product launch marketing
Launching a game or an iGaming B2B product is the moment when months of work are decided in a few weeks. A well-prepared and coordinated launch builds commercial success and brand equity; a poorly run one burns both. We run iGaming B2B product launches end-to-end — from positioning to media campaign, operator sales support and trade-show visibility.
A great game without a launch is a silent game
Launches easily fragment across teams and vendors: product, marketing, sales, PR, events. Messages don't line up, the media campaign starts before sales is ready, the booth speaks a different vocabulary and operator buying signals are missed. You need one party keeping the schedule and the message together.
A launch that lands with both the operator and the player
We start from a 90–120 day launch timeline: positioning and message first, then content, media, sales and events on the same schedule. We operate as a single launch team — product messages, media campaign, operator B2B pitch and event visibility are coordinated around the same table.
Launch strategy and positioning
Product headline message, competitive positioning, target operators and launch timeline.
Media campaign and PR
iGaming B2B media (iGB, SBC News, Gambling Insider, EGR, local Nordic) — exclusives, press releases and follow-up.
Operator sales kit
Pitch deck, demo video, ROI calculator, integration descriptions and answers to operators' typical questions.
Event and trade-show visibility
If the launch lines up with SNGS, ICE, SBC or iGB Live, we direct the booth, announcement and side programme to support it.
Measurement and follow-up
Tracking media pickup, downloads, demo requests and sales pipeline — plus a concrete learnings report for the next launch.
