Event marketing & trade shows — iGaming | MS Marketing

    iGaming

    Event marketing & trade shows

    In iGaming deal flow still happens in person. A well-used trade show or conference can produce partnerships, licensing connections and brand visibility for years — but poorly planned attendance is expensive waste. We handle the iGaming industry's key events for you: SNGS, ICE, SBC Summit, iGB Live and local Nordic events.

    A booth without meetings is expensive decoration

    Many iGaming companies spend five-figure sums on booths but stop short on pre-event marketing, networking planning and follow-up. The result: business cards, not deals. The event season also accounts for a large share of the annual marketing budget — so optimisation has real value.

    Arrive with your calendar already half full

    We design every event backwards from the goals: who is to be met, with what message, in what setting. Pre-event marketing starts weeks ahead, booth production is built to support conversation and follow-up is done systematically over the following month.

    Event strategy and selection

    Which events are worth attending and at what budget — including when not to go.

    Pre-event marketing

    Meeting bookings, content campaigns, press, social — so you arrive with a calendar already half full.

    Booth and trade-show production

    Design, build, hospitality, collateral and local logistics.

    Networking and PR coordination

    Scheduled meetings, media relations, partnership talks and event PR.

    Follow-up

    Follow-ups, media monitoring, lessons learned and a summary for the next round.

    Featured iGaming cases

    Selected work that shows how we build credibility, conversation and brand for the gambling industry.

    Other iGaming services

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    Whitepapers, reports, webinars and LinkedIn presence that put your supplier brand on operators' and media decision-makers' radar as an expert.

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    Building relationship networks with operators, distribution partners and platforms across the Nordics — access to the right conversations before the RFP.

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    Let us handle your next iGaming event?

    Let's walk through the goals, choose the right events and build a plan that produces deals — not just business cards.

    Contact us

    Frequently asked questions