iGaming
Sponsorships & partnerships
Sponsorship is one of the most credible visibility formats for an iGaming brand in regulation-heavy Nordics — especially when traditional advertising is restricted. We build long-term sports, arena and event partnerships for operators, where the brand connects with quality content and the right audiences.
A logo on a jersey isn't a strategy
A logo on a jersey doesn't build a brand, and a poorly-chosen sponsorship can damage both the operator and the partner. Regulation also places strict limits on where and how a gambling operator may appear — a wrong move costs many times its original price.
Partnerships that deliver more than visibility
We start from the brand's goals and audience, not from the sponsorship inventory on offer. We seek partnerships where the brand connects with credible people and whose compliance angle holds up. We activate the visibility so that sponsorship produces earned media and conversation, not just logo exposure.
Partnership strategy and target mapping
Brand goals, audience and matching sports, cultural and event partnerships — plus a compliance assessment for each option.
Contract negotiations
We handle negotiations, rights, exclusivity and activation packages — including shared-risk models.
Activation concepts
Arena LEDs, hospitality, content collaborations, social presence, responsible-gambling activations — visibility that actually produces.
PR-led announcements
Every partnership announcement is planned from an earned-media perspective — a story, not a press release.
Measurement and reporting
Visibility, earned media, brand lift and audience analysis — continuous reporting for the lifetime of the partnership.
