iGaming
PR & media relations
In a regulated iGaming market earned media is almost the only channel where a brand can build trust with the wider public and decision-makers. Our direct relationships with Finnish and Nordic newsrooms are a proven strength — and that same network is at our iGaming clients' disposal.
A press release isn't news — yet
In gambling, journalists often start sceptical because few industry representatives carry credibility with both regulators and audiences. As a result many operators stay invisible or repeatedly get negative coverage. In a crisis, the response usually comes too late.
How we turn your story into something worth publishing
We work expert-led: we build speakers, research, analysis and commentary positions that journalists welcome. We have produced, among other things, Finland's first consumer-facing iGaming expert panel on MTV3 Huomenta Suomi. Crisis communications, when it hits, is a matter of minutes — and it's prepared in advance.
PR strategy and spokesperson development
Expert messaging build, spokesperson coaching and media training.
Press releases and editorial pitches
Finnish, Swedish and English materials that survive an editor's threshold.
Expert interviews and panels
TV, radio, podcast and print — targeted media plan and relationship-driven execution.
Crisis comms readiness and response
Crisis playbook, executive training and 24/7 response readiness.
Media monitoring and reporting
Coverage, sentiment, share-of-voice and competitor analysis.
